#5: Jab, Jab, Jab, Right Hook by: Gary Vaynerchuk
Why this the book even on a photography business list? Put it this way, In an ever-growing social sphere of chaos and fake news, you should know how to navigate around the noise and give you target audience a few jabs and land the perfect right hook when you need them. Gary Vaynerchuk is a master of this and would not trust anyone else in the industry today to help me build my social presence.
#4: Show Your Work by: Austin Kleon
#3: Steal Like An Artist by: Austin Kleon
Coming in at #4 and #3 on my list are by the master of stealing and showcasing what he stole Austin Kleon. Austin shows you in these two short books how to be influenced by other artists work and don't be afraid to show it. Sometimes we get the impression that we aren't good enough, or someone else has already mastered that niche. That's simply not that case. With Austins unique way of showing you the ropes these books you can easily finish in a day and come away with a wealth of knowledge and get you out creating today!
#2: ASMP: Professional Business Practices in Photography
#1: Best Business Practices for Photographers by: John Harrington
Last but not least, the 2 most important books ALL photographers need on their bookshelves. If there were only two books I recommend you buy and read before you start a business (or heck, read even if you're a 10-year vet) these would be it. Have you ever wondered who owns a copyright of your photos? Or how licensing works? Or even how to negotiate deals? Having proper knowledge and professional knowledge of your business could mean the difference between you making it in this industry or failing. So before you exit out of this blog, click on the books and buy them! You will thank me later. I promise you.
If you have any recommendations for me or would like to include a book please feel free to leave me a comment below.